
Every time Jenny Packham unveils a new collection, be it bridal or ready-to-wear, it never disappoints. There’s something in the way this designer consistently delivers on breathtaking style, time after time…

I’m a little biased considering I wore the designer down the aisle myself, but, I ask, who wouldn’t be completely and utterly mesmerized by the out-of-this-world creations Jenny Packham brings to the floor each season? The signature attention to detail and embellishment, the fresh and inspiring silhouettes, the timeless appeal of every look – Jenny Packham will forever be in style, trust me.


The latest AW19 ready-to-wear collection could easily be translated across to a bridal look for the aisle. Inspired by the photograph ‘Poolside Gossip’ shot by Slim Aarons, which was taken in the summer of 1970 in Palm Springs, California, this collection breathes the same sass as that al fresco drinks party scene in the garden of modernist, Richard Neutra with the mountains pictured behind, two women relaxing – cocktail in hand – while another walks towards them. It’s a moment of pure relaxed GLAMOUR.


For Jenny Packham it inspired her to create and imagine the wardrobe for these women, that would fit their busy social lives and shimmering social engagements. Paired with sumptuous accessories, an elegant 60s palette and a ‘a modish 70’s stylistic sensibility’, this collection will allow for you to glitter your way down the aisle in style, bride-to-be.
Discover more from Jenny Packham here.

SHOOT CREDITS:
The campaign was photographed in London by photographer Iakovos Kalaitzakis.
Film by Black Dots Video.
Creative Direction: Jenny Packham
Model: Eve Delf at Select Model Management
Shoes: Christian Louboutin
Eyewear: Linda Farrow
Hair: Gustav Fouche for Michael Van Clarke
Make Up: Amalie Russell for Bobbi Brown Cosmetics
Nails: Vanessa Williams for Ciaté Nails









SHOOT CREDITS:
The campaign was photographed in London by photographer Iakovos Kalaitzakis.
Film by Black Dots Video.
Creative Direction: Jenny Packham
Model: Eve Delf at Select Model Management
Shoes: Christian Louboutin
Eyewear: Linda Farrow
Hair: Gustav Fouche for Michael Van Clarke
Make Up: Amalie Russell for Bobbi Brown Cosmetics
Nails: Vanessa Williams for Ciaté Nails