“When my Mum knew I was feeling down and dropped off a wellbeing parcel with magazines, loads of plants, sweets and superfoods. It was so lovely and brightened my month.” Keely Brightmore, Founder of Luna Bride on an act of kindness she’s really appreciated
Steering Luna Bride – a fresh, beautifully ethical bridal brand – into sustainable success, is Keely Brightmore, a designer who has been described as “changing the game” by Brides Magazine. Carefully selecting and curating free-spirited bohemian bridal gowns, each delicately crafted from conscientiously sourced sustainable fabrics, there’s no doubt this British bridal label will steal many a bride’s heart with her alluring creations. The brand has just released some new arrivals too, in the form of a sustainable bridesmaid dress collection. Debuting what the designer terms as “a trio of true classics”, the new launch brings forth a contemporary jumpsuit, an effortlessly chic wrap dress and slinky bias-cut slip dress (each available in an array of 10 different shades). Crafted from two of the world’s sustainable fibres (linen and Tencel) these pieces are effortlessly flattering, and will soon be accompanied by matching bags and headbands (coming soon)! I caught up with Keely to get the lowdown on her lockdown and the new collection.
P.s. Want a sassy 10% off your Luna Bride bridesmaid dress with Bridal Editor? Enter the code: BRIDESMAIDS10 at the checkout! Click here to get shopping.
“It has taken a year to work out the perfect ways to create dresses that use high quality production whilst keeping affordability. In a market where many people don’t realise that popular bridesmaid brands continue to use polyester and manufacture in China, this eco-conscious collection is something totally different!” Keely Brightmore, Luna Bride
Models: @jessward_ @ellyball @charlottewilsonmua
#1 Provide us with three words that sum-up how you were feeling about lockdown when it first started, and then three words about how you feel now:
Before: “Confused, anxious, stuck.”
Now: “Emotional, creative, hopeful.”
#2 What time do you get up? Has this changed? Is life a little slower? Talk to us about your new daily routine…
“In work life, apart from not being able to do bridal appointments and photoshoots, things are actually quite similar as I am used to working from my home studio and have still been busy. This and daily walks in the surrounding countryside have helped me keep a routine. I like to keep creative everyday – it keeps me sane!”
#3 How is lockdown impacting your business, and how can people support you?
“A lot of my current brides have had to postpone their wedding and I haven’t been able to do any of my bridal appointments. We have been able to continue making dresses from home and I have done some virtual appointments though, which is a great way for brides to still view our dresses and chat about what they want. We were also due to launch our new collection at London Bridal Fashion Week which was cancelled, although we’re still excited to release these soon. People can support by leaving positive reviews, contacting us about making their future wedding dress, or purchasing from our online collections.”
#4 Name three local businesses you are supporting or would like to support more…
No.1 “My fruit and veg box scheme who have continued to deliver every week.”
No.2 “All local restaurants and cafés offering takeaways and needing support when open.”
No.3 “Independent Etsy shops for clothes, accessories, prints and stuff to keep me happy.”
#5 What’s your favourite isolation snack?
#6 What’s your most recommended quarantine pick-me-up when you’re feeling down?
“Getting out in nature where you can, whether it’s for your daily exercise or if you have a garden.”
#7 What’s the item you can now NEVER find in the supermarket (and consequently dream continuously about)…
“My favourite flowers – pink roses and peonies.”
#8 What’s the strangest thing that’s happened during your lockdown period…
“Watching the world change in strange ways.”
#9 Favourite app for keeping in touch digitally with friends and family?
#10 Name your lockdown hate:
“Too much of the news.”
#11 Name your lockdown love:
“Spending time with my cat Phoebe.”
#12 The person(s) you will hug first when social distancing is no longer in place?
#13 An act of kindness towards you that you’ve really appreciated?
“When my Mum knew I was feeling down and dropped off a wellbeing parcel with magazines, loads of plants, sweets and superfoods. It was so lovely and brightened my month.”
#14 Talk to us about what’s new at your brand?
“We have lots of new things – a new bridal collection and our new bridesmaids collection! I’ve also been doing Zoom appointment calls which is really fun and something I want to continue. Also, lots of bespoke proposals.”
#15 Name three things the lockdown has made you grateful for:
#16 Which restaurant will you dine at first once restrictions are lifted?
“Our friends’ Italian, Stuzzi in Harrogate.”
#17 What series have you now completed on Netflix? Any recommendations?
“On iplayer – Normal People.”
#18 What would be your quarantine book list?
“I’ve been getting back into my cookbooks and wellness books.”
#19 And, finally, your quarantine cocktail/tipple of choice?
To discover more from Luna Bride (including the gorgeous new bridesmaid dress collection), click here.
To read more WFH Diary entries from your favourite brands and designers on Bridal Editor, click here.