Jenny Packham | 2021 Bridal Collection

“For me, it felt like the most important collection I have ever made.” Designer, Jenny Packham on her 2021 Bridal Collection

Unveiling a collection inspired by “the undefeatable power of love” British designer Jenny Packham has once again tapped into our hearts and our minds with her incredible approach to bridal design…and a collection that appeals to today’s bride, the lockdown bride.

2021 Bridal Collection

“The collection was designed and created against a backdrop of the pandemic. A time when weddings were cancelled and appointments not kept. It was a challenging season to create. Whilst our factories were sporadically open, their focus on more important matters – staying safe – our team at the studio, creating the designs, making the patterns and artwork for the embroideries was smaller than ever.”

The designer has built a collection, sequin by sequin, tulle layer by tulle layer, which will instantly appeal to the 2021 bride and beyond. Fawn over Blyth’s exquisite beading, long-sleeves (with subtle cap detail) and feminine silhouette. While elsewhere fall for Coira – who brings an elegant Art Deco vibe to the table with her sophisticated beading and illusion neckline – and the dramatic tulle of Torey that promises to steal multiple hearts.

“For me, it felt like the most important collection I have ever made. Confident that brides the world over will have the imagination to reinvent the way in which they marry, turning limitations into fashions and rather than forsaking their special day, they would begin to tailor it around circumstance – I found I had the inspiration I needed. So, rather than claim I found my ideas in trips to faraway places or hunting vintage treasures in Parisian markets- our true inspiration this season came from the undefeatable power of love.”