Jenny Packham’s 2021 Bridal Campaign has arrived…

Jenny Packham's 2021

Jenny Packham’s 2021 bridal campaign has landed.

Unveiling a collection inspired by “the undefeatable power of love”, British designer Jenny Packham has once again tapped into our hearts and our minds with her incredible approach to bridal design…and a collection that appeals to today’s bride, the lockdown bride

Jenny Packham's 2021

Photographed in the luxurious, rather decadent surroundings of Sennowe Park, Norfolk by photographer Jon Gorrigan, the spirit of this lively collection is captured beautifully through his lens. The campaign was created, in the words of the brand, “for our brides; to inspire and uplift them during this time.”

Jenny Packham's 2021
Jenny Packham's 2021

The celebrated designer has built a collection, sequin by sequin, tulle layer by tulle layer, which instantly appeals to the 2021 bride (and beyond). Prepare to fawn heavily over Blyth’s exquisite beading, long-sleeves (with subtle cap detail) and feminine silhouette. While elsewhere fall for Coira – who brings an elegant Art Deco vibe to the table with her sophisticated beading and illusion neckline – and the dramatic tulle of Torey that promises to steal multiple hearts. There’s no doubt in my mind that you will truly adore Jenny Packham’s 2021 campaign.

Jenny Packham's 2021

“The collection was designed and created against a backdrop of this pandemic. A time when weddings are being cancelled and appointments not kept.

Jenny Packham's 2021

It was a challenging season to create. Whilst our factories were sporadically open, their focus on more important matters – staying safe – our team at the studio, creating the designs, making the patterns and artwork for the embroideries was smaller than ever.”

“For me, it felt like the most important collection I have ever made. Confident that brides the world over will have the imagination to reinvent the way in which they marry, turning limitations into fashions and rather than forsaking their special day, they would begin to tailor it around circumstance – I found I had the inspiration I needed.”

“So, rather than claim I found my ideas in trips to faraway places or hunting vintage treasures in Parisian markets- our true inspiration this season came from the undefeatable power of love.”
Designer, Jenny Packham

Discover more beautiful bridal and wedding dress designs by Jenny Packham


Creative Direction: Jenny Packham | @jennypackhambridal

Photography: Jon Gorrigan | @jongorriganphotography

Location: Sennowe Park, Norfolk | @sennowepark

Model: Grace Anderson at Premier Model Management | @premiermodels

Hair: Pete Burkill | @peteburkill

Make Up: Nancy Duval Smith | @nancyduvalsmith_makeup

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