Australian bridal label, Cathleen Jia is celebrated far and wide for her signature vibe, which elegantly fuses a vintage thread with an achingly cool, modern bridal direction. This 2021, the label has unveiled an exciting refreshed brand identity and “Signature” campaign – gracefully reiterating the label’s ability to blur the lines between fashion and bridal wear.
Redefining the perception of bridal wear since the birth of the label in 2013 by championing a contemporary-meets-timeless approach, Cathleen Jia has not only unveiled a new website and brand identity, but launched her “Signature” campaign, carefully curating the brand’s best-sellers and timeless classics, all captured by a sartorially cool, modern lens.
“We are so excited to debut the new Cathleen Jia brand identity – after many months in the making, we could not think of a better way to show how far we have come than by celebrating some of our most popular designs,” says creative director Cathleen Jia. “Classic elegance and sophistication are guiding principles for our label – we pride ourselves on creating bridal wear with a fashion sensibility, allowing our pieces to transcend the wedding day and become cherished heirlooms.”
The brand has also unveiled a new collection of bridal veils crafted beautifully to reflect the same timeless elegance the illustrious brand is known for.
Discover more from the newly-unveiled Cathleen Jia.
