Australian bridal powerhouse, KYHA Studios unveiled its latest capsule collection, Untold Wonderland under its iconic ready-to-wear label, Chosen By KYHA this week.
Inspired by the changing trends in bridal wear, the new line – as the brand describes – “evokes a sense of the unexpected”. Prepare to fall deliciously hard for the eleven new arrivals, each presenting an excitingly fresh take on tradition with Founder, Kyha Scott’s signature flourish. Spoil your inner taffeta magpie by succumbing to the frothy allure of the label’s show-stopping two-piece, while the clean lines and timeless silhouette of Chosen by KYHA’s new white suit will instantly appeal to more minimalist lovers. The collection’s masterwork however is, of course, the sumptuous bespoke white beading that threads its way on to three of the new line’s designs, allowing you to glitter your way down the aisle in a haze of glistening light.
“Whilst the last year has been incredibly challenging, it has also provided opportunities to explore new concepts and ideas and remain curious in an industry bound by tradition. Untold Wonderland celebrates a bride’s individuality through new fabrications, silhouettes and our exclusive new white beading.” Kyha Scott, Founder and Creative Director of KYHA Studios
The unleashing of the new capsule collection also seamlessly coincides with the announcement of the Australian brand’s new retail concept in Melbourne.
“From the label’s beginning in 2011 we have always sought to offer a luxurious experience for our clients. KYHA Studios is thrilled to be able to further elevate our flagship presence in a new space that we believe will be unparalleled in its modern aesthetic, attention to detail and customer experience.” Claire Murphy, KYHA Studios CEO & Managing Director
Untold Wonderland will be available at KYHA Studios’ Melbourne and Sydney boutiques and online via their website.
Discover more about Chosen by KYHA and KYHA Studios on Bridal Editor.
