Brides do Good have a simple aim: ‘Connecting women. Protecting Girls.’
This game-changing bridal e-tailer offers brides-to-be the opportunity to purchase some of the world’s most fabulous pre-loved and sample designer wedding dresses (from the likes of Alexander McQueen, Oscar de la Renta, Valentino, Marchesa, Temperley London, Stewart Parvin, Phillipa Lepley and many more) at affordable price tags, whilst simultaneously helping to address the global challenge of eradicating child marriage by 2030 (one of the United Nations sustainable goals) through partner charities Plan International and Too Young to Wed.
So, why not buy your dream wedding dress online at Brides do Good or discover their amazing selection of gowns first hand at their pop-up store at Bicester Village from the 9th to the 19th February 2017? Up to two thirds of the sales of Brides do Good’s collection of pre-loved and designer samples will be donated to their partner charities. And, you could discover some real treasures! Louise Roe is supporting the cause and donating her own wedding gown!
Behind Brides do Good is Founder, Chantal Khoueiry. She says, that “when friends revealed they spent over thousands on a dress they’d only wear once and wouldn’t let go of it because of the emotional connection, I started thinking about the millions of wedding gowns sitting in boxes somewhere. And then my mind went to the millions of girls that are each year barbarically forced into early marriage and a life of violence – and then, inspiration struck!”
Pictured above: Chantal with the children of a woman who was married off at 15 years old.
The pioneering social enterprise is based in London, and invites brides from all over the world to sell their designer wedding dresses and receive a third of the sale back. Another third goes toward the operations of the site, and the final third goes to Brides do Good’s partner charities.
So, in their words, join the ‘Brides do Good movement, together we can eradicate child marriage one dress at a time.’
‘Brides do Good is a movement: By Brides, for Girls.’
Images and quotes sourced from Brides do Good