If you think you’ve slipped into a dream-like coma, fear not
bride-to-be, you did read that correctly: Aussie label, Grace Loves Lace has
arrived in LONDON! *massive applause*
Known for its free-spirited bridal vibe and luxe French
laces, the bridal label has just opened the doors of its first European
showroom in Shoreditch, London, and as Grace Loves Lace Founder, Megan Ziems,
explains below, it’s no secret that here in the UK we LOVE the brand…
“We have always had such a loyal following in the UK and
Europe, and there is such a demand for us to have a permanent base over there.
My family are from Europe and I spent a large part of my childhood and adult
years there, making it a very special second home to me. I can’t tell you how
excited we all are to be bringing Grace Loves Lace to London in a truly magical
space.”
“After opening our first international showroom in Los
Angeles, California last July, we knew that London would be next. It’s no
secret that London is one of the fashion capitals of the world, filled with
inspiration, creativity and an overall intoxicating atmosphere. We have always
been so inspired by the European lifestyle and the European woman, she is the
core of our brand. She is chic, sophisticated and full of passion, just like
our GLL women.”
“Our gowns are designed and constructed for the woman who
wants ‘The Dress’ that embraces and compliments the body. We stay clear of
structured and restrictive designs and fabrics, instead we are all about
celebrating our women as effortless, sexy and naturally glamorous.” Grace Loves Lace Founder, Megan Ziems
If you’ve already lost all control after reading this and
have accidentally booked a train ticket into London, I hear you. There’s no
time to waste, wifey-to-be. The London showroom gives YOU the opportunity to
experience the label on a first-hand basis…
“Our London showroom will have a sexy and feminine aesthetic
with luxurious blush and gold accents. We want this to be a calming and
relaxing space for brides, as we’ve always believed finding ‘The One’ should be
a stress-free experience. We are all about making the process as enjoyable and
unforgettable as possible.” Grace Loves
Lace Founder, Megan Ziems
And, BOY is the new showroom glorious. Prepare to enter a
space that breathes the cool, effortless vibe of the Grace Loves Lace bride.
Think glass ceilings, urban exposed brick walls and copper highlights. Book an
exclusive one-on-one appointment and you’ll get to meet the GLL team and try on
a selection of their favourite bridal gowns and accessories (I know, what are
you waiting for?). Plus, each bride and her guests will be met with a glass of
bubbles (or the label’s signature black rose tea) as well as handcrafted,
delicate macarons adorned with rose buds.
I’m literally swooning right now…
Note the showroom is by appointment only. Bookings can be
made exclusively here.
For more information on Grace Loves Lace click here.
Photography: James Frost Photography
All images are sourced from Grace Loves Lace
