“Love in Lace is a romantic paradise for the modern bride.” BrideWalk
If you’ve already been swept under the spell of BrideWalk’s refreshingly unique and inspiring bridal designs, you’ll be beyond delighted to hear that the new label on the block has secured their second UK stockist: Love in Lace Bridal.
Off the beaten path, set in the idyllic Kent countryside lies Love in Lace bridal boutique, a luxurious, inviting store created and opened by owner Claire. With a background as a fashion buyer for world-renowned retailers, Claire’s eye for stylish, alluring bridal gowns and accessories is instantly recognisable, stocking the likes of Vagabond, Blush by Hayley Paige, Luna Willow, E&W Couture and, of course, the glittering BrideWalk.
Stocking four of BrideWalk’s most beloved pieces including the Agatha jumpsuit, the Annabel, Alma and Antonia gowns from their debut collection, and the – utterly adorable – miniature Alma dress, Love in Lace will immediately entice the newly-engaged. Showcased on copper rails amongst soft, blushing pink button back sofas, bare wooden floors and the glinting light of the boutique’s electric neon sign, BrideWalk looks perfectly at home.
I caught up with both BrideWalk and Claire from Love in Lace Bridal to learn more about this blossoming partnership…
Love in Lace on BrideWalk…
#1 How did your and BrideWalk’s paths cross?
“BrideWalk reached out to Love in Lace before we opened after seeing our branding and social media channels develop. They recognised early on in our journey that we are a modern bridal retailer, developed with the style conscious bride in mind, just as they are!”
#2 You stock a very cool selection of bridal brands, what must a bridal label have in order for you to be interested in stocking its pieces?
“All of our brands are very different, but they have the same underlying appeal of being truly modern, yet timelessly elegant. Both our brands and our brides like to do-away with tradition and express themselves through their sense of style and creativity. That’s what we look for in the labels we stock!”
#3 I love that your boutique stocks a cool – carefully curated – selection of accessory, veil and jewellery brands. What drew you to these pieces?
“When searching for accessories we wanted to ensure that they were pieces that were not widely available and things that you see continuously in the marketplace. Our hair accessories and jewellery collections are very different from one another, but sit harmoniously together with their unique and individual styling. They are all handmade and lovingly created in the UK and USA. Our veils complement our selection of dresses and we have everything from soft blue tulle for those daring enough to stand out, to pearl embellished for our minimalist brides opting for a plainer dress.”
#4 What drew you to BrideWalk as a brand?
“I loved their unique sense of style and the first thing I noticed about BrideWalk was the Agatha Jumpsuit. It was like something I’d never seen before – SO chic and very cool! I couldn’t wait to get my hands on it! We have our first bride wearing it at the start of June and we are so excited to see the photos!”
#5 What do you love most about the Astral Collection and the brand’s pieces?
“BrideWalk’s collections are well cut, great quality, and daringly different. I love the touches of sparkle too. There’s a magpie inside all of us!”
#6 If you could personally have any piece from the line, which would it be and how would you style it?
“It would have to be the jumpsuit. If I could go back in time I’d be wearing it at my wedding reception!”
#7 Why should brides come and visit Love in Lace Bridal?
“Just like our brands we are modern, unique, and we have created a friendly and relaxed environment inside our beautiful studio set in the Kent countryside. We can’t wait to meet you!”
BrideWalk on Love in Lace…
#1 What are you searching for when it comes to stockists of BrideWalk? What three key things must they have?
“Our gowns are modern and just a bit different so we look for unique spaces that tell a story and give the same contemporary vibes as our designs. And most importantly, it’s the immense passion for bridal fashion of the amazing female entrepreneurs in this industry that really speaks to us.”
#2 BrideWalk recently visited the store personally. Describe the vibe of the boutique, its allure and spirit. What do you think brides will love most about it’s overall experience (after the BrideWalk pieces stocked there of course!)?
“Love in Lace is a romantic paradise for the modern bride. It’s so close to London yet so picturesque it feels unreal to have the most amazing views of rolling hills to yourself while you try on some stunning bridal gowns. We felt quite transposed while we were there as the boutique is so contemporary and each detail is so carefully thought through it felt incredibily luxurious and serene. I think modern brides who discover Love in Lace will feel like they’ve found a real gem from the moment they step in as this bridal boutique truly has an incredible charm and stocks the freshest contemporary bridal designs from around the world.”
#3 What do you think about the other brands the boutique stocks? Was this a factor in your decision making as a brand?
“All the handpicked brands available at Love in Lace are extremely actual and fashion-forward. The boutique first opened only three months ago so all the designs stocked are fresh off the international fashion shows, and we couldn’t think of a better fit for our unique designs.”
#4 Give three reasons why brides should visit Love in Lace Bridal.
“Incredibly stylish and modern gowns, the most picturesque setting ever and an exclusive bridal shopping experience tailored to their personal style.”
What more could you want, brides?
Image credit: Duntons Photography