The WFH Diaries | With Freya Rose

Luxury bridal shoe designer, Freya Rose has stolen many a bride’s heart with her cool, modern heels and timeless jewellery pieces. With everything from opulent block heels inlaid with sterling silver, Mother of Pearl and Abalone Shell available, to glittering, jewel-encrusted skyscraper heels (hello Lottie in Ivory) and classic pearl earrings, brides won’t want to take to the aisle until they’ve discovered her sublime accessories…

I caught up (digitally of course) with the designer herself to find out what life if like WFH at Freya Rose…


#1 Provide us with three words that sum-up how you were feeling about lockdown when it first started, and then three words about how you feel now:

Before – “Scared. Concerned. Confused.”

After – “Excited. Perplexed. Creative.”

#2 What time do you get up? Has this changed? Is life a little slower? Talk to us about your new daily routine…

“7ish, we keep to a routine (ish) but the office is now at home and home schooling is part of the new juggling act.”

#3 How is lockdown impacting your business, and how can people support you?

“Weddings are not cancelled they are postponed, we are here for brides. If people don’t feel comfortable buying their shoes right now we are okay with that, if they do then we will be here to assist anyway we can – via, email, calls and Zoom!”

Freya Rose

#4 Name three local businesses you are supporting or would like to support more…

No.1 “Our local coffee shop – we still buy ground coffee from them.”

No.2 “Our local florist who is doing home deliveries – flowers make me happy!”

No.3 “We have been donating to local businesses that are offering credit in the future too.”

#5 What’s your favourite isolation snack?

“Peanut butter and almond popcorn.”

#6 What’s your most recommended quarantine pick-me-up when you’re feeling down?

“Saturday night we do vino and a Zoom quiz call with family.”

#7 What’s the item you can now NEVER find in the supermarket (and consequently dream continuously about)…

“I have always found what we need except Cardamom pods! But I can live with that!”

#8 What’s the strangest thing that’s happened during your lockdown period…

“Crazy dreams.”

#9 Favourite app for keeping in touch digitally with friends and family?


Freya Rose

#10 Name your lockdown hate:

“Not seeing my Granny and the thought of people being lonely.”

#11 Name your lockdown love:

“The race has slowed down.”

#12 The person(s) you will hug first when social distancing is no longer in place?

“My Granny.”

#13 An act of kindness towards you that you’ve really appreciated?

“My friend offering to hold virtual shoe parties!”

Freya Rose

#14 Talk to us about what’s new at Freya Rose?

“We have given away £15,000 worth of pearl earrings to NHS brides due to get married this year – putting a little smile on their face has been rewarding. We also have done a design competition with Love my Dress and are going through the finalists now – it’s been wonderful to see so much creativity in people. We launched our new website this week too!” Click here to see it.

NHS bride-to-be: “Thank you so very much, I received my earrings yesterday. I think there has been a delay with our Royal Mail System but worth the wait. I wore them at work to make my uniform more glamorous.”

#15 Name three things the lockdown has made you grateful for:

No.1 “Freedom.”

No.2 “My family.”

No.3 “My health.”

#16 Which restaurant will you dine at first once restrictions are lifted?

“Briny – a local fish restaurant on the seafront.”


#17 What series have you now completed on Netflix? Any recommendations?

Ozark – obsessed.”

Freya Rose

#18 What would be your quarantine book list?

“I haven’t had the time to read – but if I was to recommend – The Prophet by Kahlil Gibran, and Memoirs Of A Geisha by Arthur Golden.”

#19 And, finally, your quarantine cocktail/tipple of choice?

“Quince gin and tonic with all the fancy bits!”

Discover more from Freya Rose here.

For more WFH Diaries from your favourite brands and designers, click here.

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