Heads-up bride-to-be. Cos’ THAT leading Aussie bridal brand you’ve been crushing on (like, forever) has unleashed its very first collection on the world under it’s new label name: KYHA.
KYHA, the achingly cool first name of Founder & Creative Direction, Kyha Scott not only embodies the brand but, as the label explains, “epitomises its mission: to challenge convention”. And don’t panic, nothing will change. The Australian label’s effortless aesthetic and design philosophy will remain the same, the new name just beckons a new era for the design powerhouse. One that blurs the lines between bridal and fashion and reaches soaring sartorial highs that you’ve never experienced – all for “women seeking to defy the expected”.
The first collection from the brand (the SS21 line) proffers up a cool new alternative to the traditional white gown and brings together 15 truly unique, fashion-forward pieces that promise to enchant and mesmerise. Prepare for crushingly cool sequins, distinctive beading, beautiful silhouettes and a pair of wide leg trousers that will send you into a silver-sequin spin.
Follow @kyha.studios for every drop from the new line.
The new collection is available online, as well as at boutiques in Melbourne and Sydney.
Discover more about the brand and its new arrivals here.