Launched back in 2009, THE OUTNET is a mecca for luxury discount shopping, stocking over 350 designer labels across its glossy, digital shelves and, luckily for brides, this 2021 the retailer has just unveiled a 13-piece bridal capsule collection in collaboration with global fashion powerhouse, Jenny Packham

”Brides are changing the way they shop and now, more than ever, the need to live in the moment has never felt more desirable. This collaboration includes some of our most contemporary styles for the fashion forward bride to shop at their fingertips.’’ Jenny Packham, Founder 

Crafted from a delicate blend of Jenny Packham’s signature contemporary and classic silhouettes, this is a bridal edit those of newly-engaged status won’t want to miss. Prepare to dive headfirst into a symphony of elegant bridal styles, where every note – or dress, rather – is carefully placed, echoing the brand’s iconic history of show-stopping style. 


“Having worked with Jenny Packham for many years, we are really excited to be collaborating with this iconic brand. The brand is much loved by our customers around the world and this edit of styles offers the best of Jenny Packham bridal for the modern-day Bride,” explains Kate Benson, Head of Buying at THE OUTNET. 

Fall headfirst for the modern mix of maxi, midi and mini shapes, featuring a plethora of rich fabrics including finely pleated tulle, whimsical lace, intricate, glittering embellishment and feather trims. Inspired by the endless wonder that is nature, each and every gown is named after a wild flower, including Lotus, Magnolia, Tulip, Wild Orchid and Jasmine. Available to ‘Add to cart’ at a mere click, your bridal dream of a gown could be patiently waiting for you at THE OUTNET…

Discover more about the collaboration by reading THE OUTNET’s following interview with the designer… 

Q1. Tell us about how your collaboration with THE OUTNET came about, and why this opportunity excited you? 

“Bridal fashions are evolving, and brides are changing the way in which they shop given the nature of wedding planning over the last year. This collaborative edit of our bridal dresses is an exciting response to a new era of bridal fashions.”

Q2. Can you share what your vision was for the collection and how you came to choose these particular silhouettes?

“The silhouettes are some of the most contemporary styles I have ever designed. Wedding dresses will now become more reflective of the current fashion trends rather than looking to the past for inspiration as the need to live in the moment has never felt so desirable.”

Q3. Which are your favourite pieces and why?

“I haven’t made up my mind yet and I am excited to see which styles the brides love. Although ‘Wild Orchid’ with its pearl and crystal beadwork and tulip sleeve will be a great little Town Hall ceremony style or a second dress to slip into for dancing.”

Q4. How would you describe the Jenny Packham bride? 

“A fashion forward woman with great taste and a very romantic Pinterest board.”

Q: How do you think the past year has changed the way brides’ shop for their wedding dress? Do you think their behaviour has changed as we enter a post-lockdown world?

“Brides have been both resilient and patient in the past year- the reward is that there is so much more to celebrate – not only being together but the undefeatable power of love. Shopping trends may have transformed but the bride’s enthusiasm to find ‘that’ dress is eternal…”

Now available globally online at THE OUTNET, prices start from £1,170 to £2,040. 

Take me to THEOUTNET.COM stat. 

For more wedding dresses, head back to Bridal Editor

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