Julita London | Avalon Collection

I’ve recently fallen in love with the rather mind-blowing ethereal creations of Julita London and feel, quite strongly in fact, that you should also be aware of this label’s heavenly bridal offering.

Bridal wear: @julita_ldn_bride
Photography: @antoniakaterinaphotography
HMUA: @abitaylorbride
Florals: @sophielonghurst_paperflowers
Model: @tessgd

Conceived back in 2014, Julita London was born from the creative spirit of founder Jo Louise. Born in North London, Jo spent her childhood watching her mother Ekaterini – a seamstress – and therefore began sewing and crafting her own designs from an early age. A career as a fashion designer and artist swiftly followed after she completed her Masters Degree at the Royal College of Art, a career that finally led to – what the designer herself notes as – “the deeply emotive design of bridal wear.” In this realm, she found her bridal designs were influenced by her mixed European heritage, the ever-changing world of nature, art and the explorative world of poetry.

Julita London’s latest collection, Avalon brings together a plethora of ravishing details that will, undoubtably, sweep you off your Valentino Garavani platforms. An array of silhouettes arrive within the latest bridal line, with everything from more minimal lines and sultry low backs playfully dancing amongst enchanting couture details, ethereal tulle skirts and astonishingly textured lace. Avalon manages to effortlessly blend high-voltage romance with more modern vibes, making for a customisable made-to-order collection that contemporary brides are bound to love. Handmade in Britain, there’s no doubt that Julita London needs to be on your designer must-visit list.

“Avalon is a collection of gowns that thread the subtle alchemy of rhythmic ocean musings and the feminine goddess within. Harmoniously drawn together with intricacy and texture, Avalon invites wonder and a soulful stillness into presence, that anchors in love and art.” Julita London