You Are Bridal Concept Store | Atelier Novae

Arriving in a riot of vibrant colour, sublime textures and an air of bridal cool, is the latest bridal editorial from Reutlingen-based bridal concept store, You Are.

Based in Reutlingen, Germany, this exclusive bridal concept store stocks a truly sensational blend of international bridal designers. With everyone from the revered Christie Nicole to Charlie Brear, Cortana, Chosen by KYHA, Lola Varma, Project Bridal, Murashka and Sophie et Voilà hanging from You Are’s rails, it’s a fashion-forward bride’s dream. Alongside these acclaimed designers, the bridal concept store also stocks an achingly chic collection of bridal accessories from the likes of the coveted Maison Sabben to A.B. Ellie, Dove Grey and Old Habits The Hard, an Amsterdam-based hat label.

Alongside a team of incredible creatives including the photography couple, Raissa and Simon, this intriguing, contemporary editorial bloomed into life. Featuring wedding gowns by the likes of Chosen by KYHA, Sophie et Voilà, Lola Varma and more, as well as a plethora of enchanting accessories (can we all just take a moment to fawn over that pearl handbag, those golden earrings and that pink hat), the team pulled together an editorial that instantly calls to the sartorial bride and her love for achingly stylish attire and details.

The cool vibe that pulsates its way throughout this bridal editorial is palpable and I’m particularly obsessed with the belted look with blazer casually thrown on top – perfect for a city wedding, no?