When it comes to bridesmaid gowns, you’re super lucky that – in this day and age – there’s a truly gorgeous variety on-hand to bring your bridesmaid vision to life.
We’re talking brands like TH&TH, Rewritten, Maids to Measure, Coast, Needle & Thread, Pronovias, Reformation, Rixo, Club L London and many, many more. And, it’s all about breaking the traditional rules too. Don’t want your maids to wear the same bridesmaid gown? Fine. Want them to be mismatched both in style and hue. DO IT. Want to let them choose their own? GO FOR IT.
And, to help keep you up-to-date on all the latest arrivals (be it wedding dresses, ear cuffs, bridal clutches or skyscraper platforms) Bridal Editor’s bringing you the freshly launched ‘Newly-Dropped List’. Today’s is bridesmaid-themed and ready to roll out all the latest arrivals you need to know about…
Pronovias | Unveils Age of Innocence Collection
Get ready, because 43 new designs have arrived as part of bridal powerhouse Pronovias’ Age of Innocence collection. Inspired heavily by the South of France and its sumptuous landscapes, the new line delivers “The Party Edit”: a flourishing collection of dresses designed in nature’s dizzying array of colours. Perfect for guests and bridesmaids, get ready to fall in love with Pronovias‘ achingly elegant offering of aisle-worthy designs in taffeta, crepe and many more intriguing fabrics and cuts.
“We wanted to bring freshness to party dresses, creating designs with fresh fabrics that are easy to wear. We are inspired by the French Provence style, elegant, airy, untethered and inevitably free. The bold prints and the chosen colors transport us to the concept of nature and an endless summer.” Alessandra Rinaudo, Artistic director at Pronovias Group
Rewritten | Delivers a Fresh Collab & Spring Bridesmaid Gowns
Designed with the modern bride in mind, Rewritten Bridesmaids beautifully crafted bridesmaid gowns are crafted from sustainable fabrics in the UK and arrive in a truly sumptuous array of colours. The bridesmaid label has recently added to their palette, delivering a series of spring colours in varying satin styles (which, might I add, work effortlessly together). Plus, if you haven’t discovered their new collaboration with British artist Rose England (see below), the time to do so is now. Together the brands have brought an adorable capsule collection of eco-conscious bridesmaid nightwear options to the table – just perfect for wearing the night before – and morning of – the wedding.
Club L London | Releases New One To Remember Bridesmaid Gowns
Arriving in a series of show stopping colours, the latest occasion wear launch from Club L London, One To Remember is all about making your girls feel as glamorous as possible. Get ready to discover ruffled Bardot maxi dresses, sleek satin bridesmaid gowns that would be perfect for a wedding abroad, elegant strapless designs and chic halter neck creations (in this season’s coveted green hue might I add) that your bridesmaids will want to wear again.
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