SIMPLICITY | The NEW Collection by JUVELAN #ad

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“SIMPLICITY – bridal jewellery in simple perfection.” Juvelan

Fusing together a coveted mix of refined elegance, glossy, glittering jewels and modern clean lines, the new bridal jewellery collection from JUVELAN, SIMPLICITY has landed, ready to fall into brides’ hands, onto brides’ earlobes and gracefully decorate brides’ collarbones across the globe…

Launched this March 2020, the new line delivers on – and glitters with – everything from the label’s signature clean-cut earring designs (featuring 20 new designs, might I add), three necklaces, two beautiful hair clips and three breathtakingly enchanting back-drop necklaces that are just made to add that final WOW-worthy touch to a backless, statement gown.

Handcrafted from carefully selected high-quality materials and stones (only authentic freshwater pearls, unique baroque pearls, selected Swarovski crystals and fine zirconia crystals are chosen) designer Johan Vandamme has purposefully designed the new pieces to work post-wedding too, paired with your favourite tired, washed-out jeans or crisp white shirt.

Inspired by the iconic words of Coco Chanel: “simplicity is the keynote of all true elegance” designer Johan explains more about his creative process, “in this time of constant change and uncertainty, we all crave simplicity, clarity and a sense of stillness. I wanted to give brides designs that embrace simplicity, but are radiant and beautiful enough to stop the world for a moment on that special day.”

The three back-drop necklace designs are perfect for causing a stir with as you take to the aisle and are exquisitely crafted to catch the eye of the fashion-conscious bride and her aisle-worthy backless gown. APHRODITE will steal many a bride’s heart with its glittering Swarovski crystal pendant and sensual form, while BACK TO YOU – with its radiant baroque pearl and delicate chain – will instantly radiate elegance and power. For those seeking something more subtle, yet equally delicate, JUVELAN’s LAID-BACK design features tiny freshwater pearls climbing the deliciously fragile links of the chain.

As a jewellery label, JUVELAN carefully listens to their customers. Not only do the new arrivals work effortlessly with previous collections – including APHRODITE, CIRCLE OF LOVE and FULL CIRCLE – but, due to multiple requests, the necklace designs BLOOMING BEAUTY and CHARMING work beautifully with the matching earrings from the label’s previous year’s collection.