“The ultimate marriage material.” Clover London
Clover London, a contemporary bridal wear label has launched, redefining the wedding dress experience for the modern 2021 bride and beyond…
Photography by Nicford Photography
Conceived out of a desire to establish a unique bridal offering (priced carefully between high street and made-to-measure) the new British label’s ethos seeks to “offer timeless gowns at an accessible price point.” In terms of aesthetics, their cool vibe and minimal feel will appeal endlessly to the bride who desires something effortlessly chic and endlessly timeless when it comes to dressing for the aisle.
Driving the brand is founder and designer, Ally Voss, who’s own dress journey actually inspired the launch of the new British label. Unimpressed with her own dress buying-experience and the large price tags that accompanied it, Ally was determined to offer brides timeless bridal wear at an affordable price.
“As soon as I started looking for my own wedding dress, it was more overwhelming than anticipated. Boutique’s had minimum availability, costly appointment fees and little transparency on dress costs. Online, I was able to source everything from invitations to accessories but there was a limited amount on dresses. In that, to bridge the gap in the market for timeless, accessibly priced bridal online, Clover was born.” Ally Voss, Clover London
Clover London’s debut collection brings ten fresh new pieces to the table, all made to order using 100% silk and priced at £1,000. With each gown crafted to a bride’s nearest dress size, and production taking between 1-3 months, brides can book a complimentary virtual appointment via email at hello@cloverlondon.com
Discover more from Clover London via their website.
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